A training seminar on managing the university's social media accounts was conducted for the faculty, academic staff, and employees by PR department officer Tamaris Abdildina.
During the seminar, participants familiarized themselves with the key principles of managing official pages on Instagram, Facebook, TikTok, and Telegram, the algorithms for promoting publications, and methods of engaging with the audience. Special attention was devoted to the formation of a positive institutional image, increasing the visibility of educational programmes, and actively attracting prospective students through digital platforms.
