*ESIL University
Digital Marketing
The Digital Marketing program produces specialists capable of professionally managing marketing activities and business using cutting-edge marketing, information and communication technologies.
The program places special emphasis on studying modern tools and technologies used in digital marketing.
4 yearsPeriod of Study
Bachelor's programLevel of education
Mathematics · GeographyCore Subjects
*Goal of the Educational Program
What you will learn
Data analyticsMastering data collection and analysis methods for marketing decision-making.
Social media advertisingManaging advertising campaigns on social media.
Strategic MarketingDevelopment of marketing strategies for promoting goods and services.
Contextual advertisingSetting up and managing contextual advertising in the digital space.
Marketing automationMarketing process automation and other modern tools.
Learning outcomeUsing these tools enables graduates to leverage advanced technologies effectively to achieve marketing goals and successfully promote products and services in the digital space.
*Opportunities and fields of activity
Graduate career
Graduate competenciesIn-depth knowledge of digital marketing, communications, and information technology, along with analytical, research, and communication skills for a successful career in marketing and business.
State-owned enterprisesCareers in state-owned enterprises that require digitalization of marketing activities.
Commercial organizationsCommercial organizations of various legal forms.
Non-profit organizationsNon-profit organizations and associations requiring professional expertise in the digitalization of marketing activities.