The Department of Economics and Marketing organized a guest lecture as part of Career Week

Within the framework of Career Week, the Department of Economics and Marketing organised a guest lecture on the topic «Targeted Advertising as a Marketing Tool», delivered by invited targeting specialist Nazilya Nurmetova, who has extensive experience at Microsoft and has been configuring advertising on Facebook and Instagram for numerous Kazakhstani companies for more than five years. The following topics were addressed during the lecture:

Based on the results of the guest lecture on the topic "Targeted Advertising as a Marketing Tool" Students familiarised themselves with modern approaches to digital promotion, studied the main types of targeting, and explored tools for configuring advertising campaigns. During the lecture, practical examples of targeted advertising in business were examined, along with key performance indicators.

A competition was held as part of the event, the grand prize of which was case study analysis . The winner received the opportunity to analyze a practical situation from the professional sphere, receive an expert assessment and recommendations for its resolution.

The lecture generated keen interest and served as a valuable opportunity to explore real business cases on the use of targeting. The event contributed to expanding students' practical understanding of the principles of how targeting works.