The university hosted a scientific seminar on the topic "Marketing Strategy: How to Create and Implement It," organised by the Department of Economics and Marketing.
The speakers included an invited expert – Eleonora Asanova , a marketing specialist and strategist with over 20 years of experience in international and Kazakhstani companies, as well as a Candidate of Economic Sciences, Professor Дарибаева А.К. , leading lecturer of the department. They presented current practices and the results of their own research.
Purpose of the event – to enhance the scientific and practical competence of participants in the field of strategic marketing and to create a platform for the exchange of professional experience.
In a highly competitive environment, companies require a precise understanding of the market and consumers, as well as effective positioning; consequently, the development of a marketing strategy is a key objective for specialists in economics and management.
The following issues were addressed during the seminar:
- modern approaches to the development of marketing strategies;
- methods of market analysis and consumer behavior;
- tools of strategic planning and brand management;
- features of strategy implementation in the digital environment;
- practical case studies of successful companies.
The seminar was attended by faculty of the Department of Economics and Marketing, master's students of the Marketing educational program, and students of economics disciplines. Following the presentations, a discussion was held on current issues of strategic marketing and industry development trends.
