A scholarly seminar on the topic "Digital Transformation of Marketing" was held at the university, organised by the Department of Economics and Marketing as part of the Department Week.
The speaker of the seminar was the leading lecturer of the marketing department — Candidate of Economic Sciences, Professor A.K. Daribaeva, who shared relevant case studies and the results of her own marketing research. The purpose of the seminar was to discuss current scientific and practical issues related to the influence of digital technologies on modern marketing, changes in consumer interaction models, and the integration of data analytics tools into companies' marketing strategies.
The following issues were examined during the seminar:
The seminar was attended by the leading faculty of the department: Doctor of Economics, Professor Galiyeva A.Kh., PhD, Candidate of Economics, Professor Ukubasova G.S., Head of the Department, Candidate of Economics, Acting Associate Professor Zambinova G.K., and other members of the department, PhD, Associate Professor of the Department of Finance, master's students of the educational programme "Marketing," and students of the educational programmes "Finance" and "Digital Marketing." Following the presentations, a discussion took place in which participants posed questions and examined topical issues related to the influence of social networks and e-commerce and the role of online marketplaces in decision-making.
