A lecture by Magdalena A. Gaete Sepulveda, PhD, Head of the Laboratory for Reputation Management in Education at the National Research University Higher School of Economics (St Petersburg), was held at Esil University. The subject of the meeting was the reputation of universities and their role in fulfilling the third mission — engagement with society.
The lecturer addressed the key directions of development of contemporary higher education institutions: enhancing competitiveness, personalising education, applied project-based learning, global mobility, and hybrid formats. Particular attention was given to integration with business, applied research, and the development of entrepreneurship within the university environment.
