Esil University hosted an open lesson on the topic "The Role of Travel Agencies and Tour Operators in the Organization of Tourist Services." The event was conducted by Muslimbekova Marzhan Amantayevna, Master of Tourism and Director of the travel company EASY TOUR KZ LLP. Third-year students and faculty of the Department of Social Work and Tourism were in attendance. .
Marzhan Amantayevna Muslimbekova spoke about the key functions and role of travel agencies and tour operators in organising tourist services, underscoring their significance in the formation of convenient and high-quality tourism products. The lecturer explained how the various participants in the tourism market interact with one another — from tour operators who organise and offer tour packages, to travel agencies that work directly with tourists, helping them select and book a suitable tour.
Special attention was paid to current trends in the tourist services market. M.A. Muslimbekova noted that, with the development of digital technologies and the growing popularity of online platforms, the role of traditional travel agencies and tour operators has somewhat changed, but has nonetheless retained its importance.
According to the lecturer, it is essential to adapt to new conditions by offering tourists more personalised services and employing innovative technologies to enhance the quality of service.
The lecturer also provided a detailed account of the process of organizing tourist services: from the development of routes to interaction with service providers such as hotels, airlines, and tour operators. It was emphasized that the success of a tourist trip largely depends on the professionalism of the tour operator and travel agent, their ability to anticipate the needs of tourists, and to offer optimal options for their recreation.
At the conclusion of the class, Muslimbekova Marzhan Amantayevna shared practical advice for students planning to begin their careers in the tourism industry. She emphasised that for successful work in this field it is important to be communicative, understand current market trends, and strive for continuous learning. In addition, the lecturer shared her experience managing a tourism company and provided real-life examples of how to build a sound business strategy in a changing market.
Students actively participated in discussions, posed questions regarding the development prospects of the tourism industry in Kazakhstan and abroad, and expressed interest in employment and internship opportunities at travel companies. The open lecture served as an important platform for acquiring practical knowledge and exchanging experience, and also contributed to the professional orientation of students.
